You often read on magazine, hear on the radio, see on the TV, articles, programmes about Artist Development. But do you know that Music Industry talks more about ” Product Development” than ”Artist Development”. Artists are become” Products”.
Artist like Rihanna, Lady Gaga are Products of Major record label’s Marketing genius department. What is a product? Everybody knows !. A product you need it or you do not need it, it depends on why you need it and if it replies to your need or resolves your problem.
When it is about Music, Music must cure you, heal you, make you happy or make you think. What is the social meaning of music nowadays ?. When you look at what is going on today on the chart all the songs are talking about parties, enjoy ourselves few of the songs have specific social message to make you think about certain social issues only when it is for a charity purpose (Strange !). There are some but they are not in the Top Chart.
We are living in the financial recession so people need to free their mind and music is one of the tool so Singer as Rihanna sings about party ect. or like Nelly sings about social issues such as divorce, separation between a man or a woman. Music must reflect the society style of life that is why is a Product. Singer does not sing often about what they really think but how the society is and feel economically and socially. Music is like a product. Any product must follow the trend of the society to be in the move otherwise it is let apart and lost its interest.
Artist are become as a Product, their image, music and lifestyle follow the world where we they are living now. Where is the Artist Freedom here ??. Also a product must be consumed means must be distributed and accessible to people. Technologies are moving fast and news distribution channels are on the way and will bring and have already brung a revolution in the distribution system. Music is digital and soon music will become digital mind (you do not know what I mean by that, check the news and you will learn about it)
Artist Development in the time of Jacksons 5 was about the Artist, his sensibility, voice, image ect more about the human being but Today, even if the Artist is human the role of the Artist nowadays is more to be as the society and sell music (give them what they want) but what they think people want it is created by the media, the marketer and the society. But it is not what all people really want.
You can have thousands of products but if people do not want to buy they will not buy. So you must force people to buy the Artist and create an Artist as a product and market the Artist with advert and publicity and change the package all the time (red, blue, yellow) Rihanna is a good example, she is become red like the Autumn tree in Spring. (is it a concidence do you think no no !!).
So guys do you want to be a Product or an Artist ? if they told you that to make it and earn you life with your music you must follow this system what will be your reply..???
GROOV WIT ME NOW.
©2010 Michelle Galas