Have you seen, or read recently about the new drink of Mr Bob Marley. Yes BoB Marley the Reggae Legend singer songwriter in person has his drink now.Why that? Why not?. When your musics, your lyrics and your personality as an Artist have a such impact on the world and your fans, you can say that you has become a ” Brand” and you can use your name on a product such as a bottle of Juice drink.
Bob Marley is the Reggae prophet singer songwriter and the international image of Jamaica, you can not mention the name of Bob Marley without thinking about his country Jamaica. When an Artist has achieved so much and he is able to move his country with his music and lyric this is very powerful.
Why use the name of an Artist Name such as ” Marley” as a Label for a drink?, What the difference with another drink such as Coca Cola ?. Marley’s Mellow Mood drink advert message is following the image of Bob Marley and who he was (a rastafaria man) which is represent the peaceful man (oh oh smoking weeds) without forgotting his deep spiritual lyrics. The slogan of Marley’s Mellow Mood is ” Reduces Stress & Relieves Tension” ”All Natural relaxation” When you drink it you will feel cool and relax as if you was listening and thinking toBob Marley’s Music. What a good marketing strategy.
The legacy of Mr Bob Marley is assured for life anyway (he is a legend)..The drink is arriving in a period of economic tumultuous time People need to relax and forget their every day problem so why not drink (Marley) drink.
What about You.? Why not become the ambassador of a new drink ? Why not use your music to promote a start up product ? Why not have your image and name on the Label, ? but do not forget in order to achieve this you must first build your fanbase to have more credibility and a loyal following.
Why do you think Marley’s Family has chosen to go in the beverage business because they know that Bob Marley has an international fanbase and they know that if they put on a market a drink they will have a follow up and surely consumers because of the legacy of Bob Marley. Bob Marley’s music and name is known from generation to generation all over the world.
You do not need to wait for to be as popular as Bob Marley, You can start with your local business or look for a start up business who want to launch their products and use your music to help them to promote their drink and in the same time promote you as an artist. Be creative and Business minded.
Any questions and helps you may need to find a Strategy to market your music email me Michellegalas@groovearthrecords.com
©08/2011 Michelle Galas