**Artist Selection February 2013: **ChesZerae**

ChesZereae

https://www.facebook.com/melodiclust |  http://www.cheszerae.com |  https://www.twitter.com/cheszerae |   https://www.reverbnation.com/cheszerae https://www.youtube.com/cheszerae   https://www.facebook.com/harlembrownproductions

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Her Main Challenges: 

Mass “mediaologists” say just focus on those Facebook likes, and all will be well. It is a challenge to take in the right information that will work for your brand. What She wants to achieve With Your Music?

What She wants to Achieve with her Music:

I want to positively and melodically influence the world by the masses. My music, recording, producing, and songwriting will reach the top. I was taught to clarify every situation in life even when  you don’t feel up to it. My music will speak to the depths of souls and open the doors to my mentoring and charity organization for youth ;Tomorrow’s Promise Unlimited.

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We have been recommended ChesZerae and selected ChesZerae after reviewing her facebook page and we were attracted by her slogan “I colour The World With My Aura.” Now we have decided to enter her world to better understand her Aura. ChesZerae is a singer songwriter, blogger, presenter, entrepreneur, owner of a music production company, Harlem Brown Productions, and a new charity venture, Tp Unlimited (Charity for underprivledged youth) http://www.tpunlimited.org.

ChesZerae is very creative and knows how to create Lyrical concepts such as “Custom Fitted Shoes.” We have reviewed ChesZerae’sWebsite, Twitter, Reverbnation, Youtube, and Facebook accounts and examined her artist Profile.

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Groov’Music Marketing Advises:

Her Music:

ChesZerae’s music comes from Jazz, R&B, Pop etc.. as she said herself “I am an out of the box independent artist (I do not specialize in one genre”) She can sing many different genres of music which is very good and shows her adaptability and versatility . With song such song as “Custom Fitted Shoes” or “Nowhere” her Style is more urban and more in the way to target or lovers of the R&B Style. Although ChesZerae has done a video to explain how she wrote the song “Custom Fitted  Shoes” we found her explanation lacking but maybe done on purpose to incite the curiosity to listen the song itself..

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Her Brand :

To reply to ChesZerae Challenge about: It is challenge to take in the right information that will work for your brand. First a Brand must be defined, a brand must give benefit to the fans and be credible to the fans and have values. To succinct brands in the mind of her fans ChesZerae must separate
and define her slogan clearly to make the fans better understand her message. If someone has never listened to ChesZerae’s music and does not know about her or visited her Facebook page she states;

people can interprete it various ways. ChesZerae calls her fan base “ brown Elite Loves.” If we think Marketing and Promotion purposes “ brown Elite Loves” can be interpreted in different ways notably with the word “Brown” which can mean People of black color or “Brown” like the color of a caramel or chocolate (Brownie) (if we talk about food). The word “Elite” is quite good that makes the fans feel “special” and has value. But the same word can target a certain type of person also, and the word “Loves” (Is for everyone in general). In Summer 2013 ChesZerae will call her fans “Brown Elite Loves and Effective. Whatever the name you call your fans they must recognize themselves in your words and your music.

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Her Artist slogan: “I colour the world with my aura”

When we read the word “Aura” we think spiritual, in many cases, and words
influence. ChesZerae has 3 auras (The artist, the business lady, the woman on her personal journey). But this slogan is more about her music and she has understood that but must make this more out front.

Social Media Ideas:
We suggest to ChesZerae to Create a Facebook fanpage or Group page called “ Brown Elite Loves”  and work on the contents post which will be her music, woman , man etc. This group can target Men and Women. That will lead to create a loyal fanbase and generate more interaction (Communication, reaction, comments) with the fans. ChesZerae must define her target market and how she is going to communicate her posts to interact with her all her fans. If she chooses the world as her main target market.

For her Artistic Facebook Page ChesZerae MelodicWorld with the slogan“I color The World With My Aura”. Include more music post related to her music and lyrics meaning, more live musicperformance. More live music video will be the most effective. And on her personal facebook pages ChesZerae Marie she can keep on posting her blog post (the prettyProducer.com) and promote more her music production company Harlem Brown Production when it is ready. This page will be for ChesZerae the business, blogger and entrepreneur woman.

Business ideas: 

ChesZerae is an entrepreneurial Lady with a new charity venture, TP Unlimited and her Music production company Harlem Brown Production LLc. To emphasize both brands ,ChesZerae can  organize some live music performances in Harlem and make the youth perform and record their music in the studio then promote their music to create awareness about the charity. The name of the recording studio (Brown Productions) will be associated with the Brown Elite Loves (her fans group) and attract the Elite (organization business, angel investors) to a recording studio to finance her charity venture.

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ChesZerae is a Lady to check step by step.. With a Custom Fitted Shoes She will make you follow her steps until she reach the top of Glory Personally and Success. With God surrender her with a divine Aura.

© February 2013 Michelle Galas