When i ask myself a question I always ask myself about the meaning of each word in my question? hmm, in this case the word ‘’ Image’’. The most popular way to look for the meaning of a word is the dictionary or online with Wikipedia for example ( An image (from Latin: imago) is an artefact, for example a two-dimensional picture, that has a similar appearance to some subject—usually a physical object or a person. )
I have bolded the part mentioning “that has a similar appearance to some subject usually a physical object or a person. The Music Business in general finds in advance an image for an artist before to promote him/her. Why That?
If The Music Industry considers the artist as a “Product” to sell, a product must have a package that cover the content which is in our case the music and personality of the artist.
For example Nicki Minaj, Adele, Rihanna and Emimen have they own unique image . You wonder now how they create those image ? what criteria have been selected to be the most appropriate for the artist , this is what we are going to analyse now..
Nicki Minaj image is similar to the “Barbie doll”. Why give a female rapper/hip hop such an image..you wonder?. Hip hop, Rap lyrics are not like before (talking about the life in the street, the difficulties of everyday life) but it has became more commercial and talk about topics such as Love, Money, and Party. Nicki Minaj’s image is related to her main target market (black, white ladies who like to buy accessories, jewellery, Shoes ect .)
When you watch Nicki Minaj she is like a doll, changing dresses and looks all the time and she behaves like a doll too, she is like a Woman /girl.
If to have an image is to look like someone else. Nicki Minaj is the black Barbie doll. Why such image ? because if you are like a doll you have to change style all the time so you have to consume items . So be a fan of Nicki Minaj and you will spend money in eyeslashes, shoes, dress. Polish nails ect……
When the Music Business creates an image sometimes they create it thinking first how they can make money with every items the artist will wear (clothes, shoes, polish nails ect..) they have two options create it as also (Lady gaga) or make deal with established Brands and use the artist personality to promote the brand..in this particularly case, An image is not only (what you look like) but How you can sell items via your artist personality..
Niki Minaj Barbie’s Image is a Doll but not really a “Doll’’. With the rebellion image of Rap, hip hop music, you can not do whatever you want with Nicki Minaj She is rebellious..(like the black ladies of the hood)..
In the word Minaj you have the subliminal word ‘’ Menage’’ when you say in French ‘’You do the Menage’’ it is like you say I am putting my life in order, I make a revolution, do not mess with me. So Nicki Minaj is rebellious but nice like a doll (look like a doll).
Another interesting Image case or no image at all. Miss Adele
No oufit, no specific look, Adele looks like near my neighbour. She is not slim but big physically so she does not fit to the stereotype. So what’s wrong?? Nothing at all..
Adele’s image is just ‘’herself’’ because what is important for her is the lyrics she is singing.. She is like the soul singer in the year 70. With all the commercialisation of the music and the artist, some people want to refind the real music and lyrics, do the main target market of Adele are not adult?? no no everyone like Adele (gays, lesbians ect..) so what is her image formula? The image of Adele is to be natural and to be like me and you. She makes me think to Etta James.. The soul Diva, the only think she is ‘’White’’ opps that bring something different in the Music Industry image policy..May be that has been done in purpose who knows ?:
“I have seen people where it rules their lives, who want to be thinner or have bigger boobs, and how it wears them down. And i don’t want that in my life. I have insecurities, of course but don’t hang out with anyone who points them out to me., My life is full of drama and i won’t have time to worry about something as petty as what i look like. I do not like going to the gym. I like eating fine foods and drinking nice Wine”. Adele
What about this artist , Tinie Tempah.
It is a pat answer, but Tinie does genuinely seem to view himself as a new kind of unifying pop star. Did it make a refreshing change to see a black man on the front of a newspaper for the right reasons? “I never really think about race, because it was just about the music for me,” he replies. “Music has no race. It appeals to everybody.”
The image of Tinie Tempah is the image of the Pop star, with clean suit, his image is like the nice boy of the town, mixing various genre of music. Why not ?? Tinie Tempah is not about the look it is about the music and the look just support it.. Posh, nice black guy….singing “ Pass Out “
So what about You now:
How to find an image which fit your music and personality?
- You must ask yourself who do you want to be? (look at you in a mirror)
- What do you want your image be for people?
- What do you want to do with your image as business?
- What are you going to use to create your image ? (outfit, accessories ect..)
- What image you want people see when they watch you perform and sing, within your interview?
- Do you want to look like as an existing artist and which one ? and Why ?
- You must decide if you want to be you or play a game and be a character?
An image reflect yourself (the real you) or can show you someone else not you..(after the make up) it is up to you to decide what mirror you want to use..
Groov’With Me and give me your comments..
Email me if you need any help for to find ideas to market and promote your music. firstname.lastname@example.org
©01/2012 Michelle Galas