Did you ask yourself why those who buy music buy music? What people buy when they buy music? do They buy the product “Music and lyrics or the brand (image personality, show)?. When people buy the last Beyonce on itunes is it because it is Beyonce (she looks good bootilicious) or because Beyonce’s Music, shows and lyrics are good.?
Why people buy Music and why some artists sell music or other not ?
Let see some example of some artist who have sold and not ? Let’s analyse the album of artists such as Sia, Ed Sheeran, Taylor Swift, and Kendrick Lamar Why those artists sell today? Why people download their music and pay to see them in live ?
If you take the time to listen the albums what do you notice ?:
Kendrick Lamar : When you listen to Kendrick Lamar music and Rap’s lyrics you can feel the talent of writing and the work done in the music production sounds. But why does Kendrick Lamar makes sold out concerts in UK and USA, France? Let check what the fans says about Kendrick Lamar
Kendrick Lamar makes original creative music and real lyrics, His rap lyrics are engaged and his listeners understand his message. His target market can recognized themselves in his lyrics. Kendrick Lamar is a “Unique product” in the world of Hip Hop he has brung his own personal mark and music identity.
Taylor Switch Album 1989
Taylor Switft’s album it is a commercial music album with lyrics talking to a specific target. So why does she sell ? is it because the music is good well from my own opinion I did not listen nothing impressive in the music production it is just pop music. Her lyrics is quite adventurous the titles of the album songs is like a long sentence.. She looks good, lovely and have a nice voice. Pop music doll that delivers good show apparently and be pushed by marketing via apple store stories or by being the defender of artists interests against the digital monsters such as itunes, spotify.
Ed Sheeran album X
Nice voice, great music production and lyrics talking to people from love songs to family songs. Mix of acoustic, live music, rap and blues style. That is why his album sell well notably in USA the songs are very personal this album talks to people life directly in every moment of their life.
SIA Album 1000 form of fear
Incredible voice, great concept of lyrics. Her marketing strategy to hide her face to the public when she performs add a kind of mystery to the songs and focus the listeners on the song themselves .But we can not deny that her songs are terrific and talk about specific topic such as drinking and love relationship in a way to make you become a psychologist. make you fear ..
Groov’Music Marketing Advices
- Define who you are as an artist and what you want to sell to your future fans?
- What music do you want to do? For who and why?
- Elaborate the product (music and lyrics) concept. it must talk to people life, touch people emotion and their everyday life or concern.
- Who your song are talking to? Everybody, woman, man, young people, adults, old people ? You must know your target market lifestyle, habits and consumption.
- Work your music style and sounds be UNIQUE. Create your own movement.
©2015 July Michelle Galas