Get Noticed is NOT get exposure.
You can have your photos or music or songs all over the internet but if nobody pay attention and talk about you (words of mouth) or share your music, songs or photos have you been noticed or you did you just get exposed to their view? Let’s Look some artist who get really noticed and get exposure (get the attention of people for their music and lyrics) or music performance. And why?
You all heard about Sia’s song “Chandelier” why ? Sia has created the media exposure and makes people notice her (talks about her songs) via her music and lyrics but above all the performance of the dancers in the music video “Chandelier” and herself. Her strategy to get noticed is to not show her face when she performs. Even if she explained that is for personal reason some people think it is a marketing trick to make the media talks about her. Whatever it is you did notice her whatever you like her or not.via the mystery of her face and particular lyrics.
Madonna has always used controversy to make people pay attention to herself and her music. She has the media exposure of a superstar but to make the media talks about her she uses photos, music videos, and shocking messages. If you look like the photo of her last release album that does not express really the feelings of rebellion (Freedom) but the fact to have your face robbed is an image that have caused scandal but get noticed :). Madonna concept is the preacher who preach a message rebel or not you can not miss to watch her and get curious about what next she will do.
BEYONCE 711 Music video
Beyonce’s video 711 is one of the music video you can not miss Why ? What does make people like it ? because she is Beyonce or because of the dance choreography ?. i will say not only that but because the video is very creative and talk to everybody . The clap she does at the beginning of the video in the dance choreography makes the video comes out . The music video get noticed and have exposure for sure but we can not deny that Beyonce’s notoriety makes people be curious about her next song or music video. So what about you ? even if you are not signed what can make people want to know about you and be interested in you (music, music video, songs, personality)..hmmm.
Lupe fiasco has made himself noticed by the media for his lyrics, music.and personality with song as “Deliver”
Lupe Fiasco is a rapper among rappers such as J Cole or Kendrick Lamar who make himself get noticed by the authenticity of their lyrics and their music. That is another way to obtain exposure.
What about you how make sure that your Lyrics and music will get Noticed and by who ? and what exposure you want to achieve and get from them? try to think about that so you can really know the direction of your music career.
To get Exposure you must be Noticed (get attention)
- Make good songs (lyric) and work on the music (original sound, melodies)
- Make a creative music video (ideas out of the box) find something that will make people talk about the music video and share it
- Work on your ideas Be creative with your ideas of promotion such as your offline or online content (photos, music, lyrics) and think about what will make people talk about you and what you sing about
- Get Notice (Make people m
©February 2015 Written by Michelle Galas