Why ask our self this question today ? Because so much artists are famous but is their fame Real and Credible ? huh!! People knows most of the time an artist via the Media (TV,Radio, Internet) or live performance or show. The media makes an artist get known or and become famous but what make an artist be Credible today? Let’s read the definition of both words according to Wikipedia: Notoriety “is the state of being famous or well known for some bad quality or deed.” The Credibility is ” the quality of being trusted and believed in”
So what make People believe in some artists and not other? why some artists are more credible than others ? What make an artist credible (Music?, Style? Song’s lyrics?, personality? Image?.personality) why people call some artist “Fake” and some other artists “Real”.? Why to be famous does not make some artists credible ?
Let’s see the examples of some artists
Madonna and Lady Gaga
When people talks about Lady Gaga they talks about her voice, her talents and her songs.
When people talks about Madonna they talks about her business side and her reinvention method to remain in the game of the music business for so long , her tours (live performance) but not really her voice and music talents.
Who is credible artistically? Lady Gaga or Madonna ? What do we call credible in their case? What credibility means for Madonna and Lady Gaga as an artist? The amount of music and tour sold by Madonna or the appreciation of the voice and talent of Lady Gaga?. The last Madonna album “Rebel Heart” did not sell well on itunes and also the previous one MDNA, some people says Madonna is not Credible anymore ? even if she is working with the best music producers, songwriters and artists. She is not the Madonna of before ? Does she lost her musical or artistic credibility?
Other Artists let’s see :Iggy azalea and Azealia banks
They are both female rapper so why people do not trust the talent of Iggy Azalea but the one of Azealia Banks? Why People do not believe Iggy is a or can be a good or real rapper ? questions we have to ask ourselves ?
- What make a rapper credible today in 2015?
- Why other artists do not believe Iggy is Real?
- Is to be credible as a rapper is to have grown in the hip hop sound and culture ?
- What make a rapper be real today? the sounds the way to say the lyrics?
do you need only to rap about the black situations or only use the hip hop sound and culture to be call “Real Rapper”? Does Iggy Azaela reply to those criterias ? people will say No. So why people buy her music and go on her concert ? because she entertain or because she is a white girl rapping? Does iggy is the white feminine version of Eminem.?What is rapping? How to rap? Who can show you know how to rap? Does rap is the way you make the words sounds when you prononce it or the style of it (performance, gesture)?
Another example of credibility via notoriety.
Paris Hilton as a Dj,.Most of the people i have spoken to about this laugh about it, some of them just do not believe that is true.
The popularity(notoriety) of Miss Hilton does not give her respect as a DJ because she may be rich but she does not have the experience as a DJ and she is not known as a DJ but as a personality who comes from a rich family and earn a living by doing all kind of businesses. Can she be a DJ one day ? oh oh!
So the credibility of an artist is also based on the experience of the artist doing what they are good to. More experience you have in the game as they say more you will be respected and credible. People will trust you and see that you do what you preach and say.
Kendrick Lamar and Jay Z.?
Who is credible artistically ? Kendrick or Jay Z.? Some people say Kendrick because of the deep meaning of his lyrics and creative music and they think Jay Z is more about a commercial marketing Rapper. What do you think?
Well Jay Z has proved us and himself as a business man but some people do not give him credit as a rapper and said because he is famous as business man that cover his rap credibility. What do you think ?
Does the result of what you do give you credibility in what you do and who you are ? What make people believe in “You” and what you do ? Money (sale of music) Tours sold out, Fame
Why people come to your concert because they like your music and lyrics or because of the image your portray of you as Human being (personality) as a Businessman or A Business Man. An artist or an artist business.? are you a role character or yourself what make you Credible to your fans.?
Groov’Music Marketing Advices.
To Be credible :
- Be Yourself Be REAL
- Work hard your music, voice, live performance and get strong experience to get respected
- Do not imitate other artists Be Unique
- Express you real personality via your songs and music
- Give people Real stuff not fake stuff
- Use the notoriety or exposure you have to show people who you Really are
- Use Notoriety to promote a Real Music Product (Yourself)
©2015 January Written by Michelle Galas.