Today we can notice how image are used to market and promote an artist music. But what is more put in front is it the image more than the music or the music more than the image or both and why?
Are you a Music Product?
Music for the music business (record label, music publisher, Film, games, radios) is a product to sell or use to attract more audience for another source of revenue (online datas , media Audiences).
Some think more the music is known more it can sell but it is not all the time the case that why the image matter is needed for some artists to sell. Today if a song sells without an image (music video, artist looks, Artist photos, live music performance/show) that must be a very special song !!.
If you take some examples of artists today such as Miley Cyrus or the Djs you can see the difference between both strategies.
Miley Cyrus= Music Image product.
When you think Miley Cyrus some people think more about her tongue gesture more than her songs and the media knows what job they have done to attract the attention of people on Miley Cyrus looks and shows more than the music itself. Without the show she has done on the MTV Music Awards 2013 do you think she can attract the attention with her songs and music alone? Why put her tongue out what is the reason?
How her “tongue” can make her fans buy or become loyal fans? The entertainment and show but do that give Miley Cyrus credibility as an artist or as an entertainment.?
Miley Cyrus is a business we can not deny that but what music is about today a product or the music ? it is all about Attention
The rolling stone has also a logo such as a tongue too. The tongue is apparently something to not show !! but when you show it that grad attention it is about attention.
Gaga=Music Image Product
When you think about Lady Gaga you think about her dresses, outfi and Live music appearance even if there are some of her songs in your head..What does Lady Gaga sells music or image or both and why does she needs to sell her image.? She is a very talented musician (piano player) so why not do music only?
Djs= Music Product
The Djs do not sing but they play music to a crowd they are more music product and sometimes image product with merchandising such as Dj deamau5 When you think about a Dj do you think about music or do you think about the merchandise.? When you read all the business of Deadmau5 (deadmouse) you notice that most of his revenue comes from DJ live appearance but most from merchandising and other brand deals. His own label has a massive merchandise licensing deal with live nation.
What about you Unsigned artists?
What do you want to sell and be ? an Image Product or Music Product or both?
Groov’Music Marketing advices
- Think about what do you want to sell Music or Image or both?
- Think about what percentage do you want the Music has in your image concept?
- Why do you need an image for? (to attract the attention ?, to make other business from it? or because you like to get noticed to attract the attention of the media?)
- Why do you put your image or Music first to grad the media attention?
- Know yourself and be real.
- Know your music target market and what they like before you create your image and music and think what is the best for your to expose.
Give me your opinion start to Groov’With Me.
©2014 Michelle Galas