Imagine a world where you can promote your music with your lyrics. Right now you are probably scratching your head, wondering what I mean. When you promote music you promote the sounds and the song (lyrics) but sometimes people remember the lyrics more than the music. Why does this happen? People connect with lyrics because they can relate to them due to the emotional connection.
Today, music is marketed and promoted online via social media, online digital distributors and streaming services. What they have in common is the database that they get from artists who uploaded their music on their platform. What does this have to do with you? When you promote your music you are promoting a song. You are promoting a song that has the ability to captivate your audience. Let’s examine the power of words and highlight the benefits.
Promote a song:
When you are an upcoming artist you will try things to get your music noticed. You may try to place your music in groups, post it on social media sites, or forward it to blogs. You may also utilize the internet to get your music noticed hoping that the audience will magically stumble onto your song. This is a dream. In order to get people to check out your material you have to be strategic and think like your audience.
The Business of Lyrics:
Lyrics are words and these words can show up in search engines. That is right; the title of your song can appear within Google search. Music videos and song lyrics also can appear within Google search. Your goal as an artist is to get on the front page of Google. Lyrics provide a business for music publishers.
When your lyrics can be put in android and people can download them that can be another source of revenue and promotion in terms of online traffic.
Brands Use Lyrics to Advertise their products
Have you noticed the name of some brands in song lyrics? Is this done on purpose or to attract attention?
For example “Porsh Song” by Nelly:
Today, brands pay the artist via product placement. This gives the artist the ability to mention the brand within their songs. This is beneficial for the artist.
Utilize Lyric Videos to Promote Your Songs
Lyrics videos are often used to introduce a new single to the masses. Lyric videos give the audience something to hold on before the release of the song. They are also utilized to help the listener memorize the words to a song. This is highly effective for artists that are gigging consistently. Lyric videos can also be utilized by artists to attract attention (think contests, cover songs, etc). An recent example Miss Lauryn Hill.
Promote Your Lyrics, Promote Your Image
Promoting lyrics gives you an opportunity to promote your message. Song lyrics can define your identity or image. One sentence can become like a slogan for listeners. For example, Rap Music spreads the message of partying, drinking, and money. In certain videos you will notice alcohol, usually Moet.
Tahir Hemphill has some interesting charts about Champagne being used in hip hop lyrics.
Run-D.M.C. also enhanced their image by promoting lyrics. Back in the 1986, Run-D.M.C. created a song called “My Adidas” which led to them signing a million dollar deal with Adidas.
Jay Z. is another example. Why did Jay Z use a famous art name in the lyrics of his last album Magna Grail? Is it because he loves arts or because mentioning arts will make his lyrics become more prestigious? Jay Z probably mentioned the art piece to extend his reach (or audience).
Groov’Music Marketing Advices
- Think about the words that you use. Make sure the words make sense to your target market and your genre of music.
- Think about what words you want to use that are in relation with the message you want to portray to your fans.
- Do you want to influence businesses with your lyrics? Make lyrics that gives you the opportunity to work with brands. Remember your music is powerful and could be profitable if you put time into your lyrics.
- To be more business minded make sure your lyrics have some words that are very researchable by google search engines (by people) and words that are brand name or have a relation with a brand but be careful you follow the vision and target market of the brand otherwise you can have some legal problem with the brands.
- Do not forget to copyright your songs too and trademark the slogan you will take from your lyrics
Do not have others words to say about this topic but if you have any questions and comments Groov’With Me.
@ August 2013 Michelle Galas