More people are listening music via online radio according to www.radioworks.co.uk. “At any given time, 20% of Web users are also listening to the radio’’ But, what is more important for you as independent Artist is how to make a radio plays your music to a wide audience, apparently it’s seem that it is more easy with an online radio than a Fm radio ? I am receiving so much emails of new online radio which is looking for new music to play on their platform that shows how radio now have invaded the net. hmmm.
So what is the difference with the fm radio? and how to get noticed with so much artist online..What will make people listen to your music more than another artist’s music? First, let’s see what you must do before email your music to an online radio. Let’s remind us what is the business of a radio.
The first aim of a radio fm or online is not only play your music, but above all have an audience, and traffic in order to attract advertisers and make revenue from advertisement. More they have an important audience more that will attract potential future advertisers. That is why it is very important you select what kind of radio you send or email your music to if you have a strong fans base.
You have radio and radio.?
Some radio have business model which is radio without being radio for example www.jango.com which process consist on you put your music after a hit pop star music for example lady gaga so if people listen to your music and become fans that mean that your music is similar to the same sound (music) of lady gaga. That can be good for you as “Artist” that will show you that people who like Lady Gaga music like also your music. Jango.com is not free you must pay and choose your package.
But the aim of a radio is to make people listen to new music and discover new artist with original music not listen the same music and artist that they are already listened everyday..isn’t it.!! above all the mainstream artists.
When I talk about Radio online it is the radio that do not have Fm but exist only online, some Fm radio such as ”Capital Radio” has their website too so Now the next step for you is to think about what kind of radio you want to have your music play on.
Ask yourself this question:
Do you want to have your music play on radio to get only exposure or do you want also that the radio contribute to your reputation as an ”Artist” and” Music” and go over only play your music (propose you interview, allow you to advert your music ect..), and how are you going to make this happen?
Some Tips Before you email your music to an online radio:
- Register You as “Artist” at PRS :
It is important that you register at PRS (Performing Right Society) www.prsformusic.com PRS will collect your royalties each time your music will play on online or even fm radio..
2. Copyright your Music and Lyrics :
It is important you copyright your music and lyrics so you have a proof of the music, lyrics belong to you and you are the original author. Visit a website such as www.copyright.co.uk or have a Lawyer in Music Business or Copyright (if you can afford it).
3. Do a deep research :
Research the online radios which are playing your genre of music and have a huge daily, monthly traffic. You must also know who is the main Dj or/and radio programmer or who decide what music must be played on the radio or not? how they select the music which must be played and why how to submit the music? What kind of song they are playing ? what the songs are talking about? or do they play only mainstream artists such as Rihanna for example?
4. Protect your Music (Mp3 File):
If an online radio accept to play your music make sure that your music (your mp3 file) has all the data’s info included in the file itself, such as (name of the artist, date of the release, record label name, songwriter name and date the song has been written, music producer name, ISRC Number) you can do that via logic or check the software you use to record your music so PRS can trace your track and collect your royalties from the radio.
5. Show your interest to the radio:
Once your music is playing on an online radio. Show the radio that you do not use their platform just to get exposure but make “business’’ with them ,if you have a website, blog or other link them to the radio, promote the radio to your fans that will attract more traffic to the radio. Show the radio that you are interested by their business. for example, Promote the radio with a film or in your music video and more do not need to have a lot of money to film a small advert to promote the radio just mention their name can be grateful and make publicity for them . Use your Creativity (do not need huge money to do that)..Use your brain
6-Update your Artist Profile all the time (impact your fans):
According to http://www.radioworks.com ”57% of those who listen to the radio while online say that they have checked our things on the internet after just hearing about them” http://www.radioworks.co.uk If they check about something they hear about that’s mean that as an Artist you must really work on your Artist Profile (Music, image, message, promotion tools) to a have strong presence and make a buzz online enough to attract the attention of your future fans that will lead them to visit your website and listen to your music on the radio.
So What Now.. Do you want to have your music on Online Radio ? Do you have any question, issues and more do not hesitate to email me Michellegalas@groovearthrecords.com Start to Groov’With Me.
© January 2012 Michelle Galas