Before talking about the promotion in itself. I have a question I ask myself. Can we talk about Music Genre nowadays? When you listen to radio and hear some music which is a mix of different genre of music. R&b and Dance music is called R&b, acoustic music is called Soul music, there is so much confusion that we wonder if Music must be categorised by genre or style today?
What does that mean ”Music Genre”? According to Wikipedia A music genre is a categorical and typological construct that identifies musicalsounds as belonging to a particular category and type of music that can be distinguished from other types of music. It is to be distinguished from musical form and musical style, although in practice these terms are often used in an undifferentiated way.
We can retain from this definition (musical sounds) when you listen to music today such as well known artist as Rihanna, Lady Gaga, Nicki Minaj and more you can notice that in their music there is a mix of sounds that can make you think about Dance, R&B and other music influences.
When you listen to Rihanna music via her last album “Loud’’ it is a mix of music sounds and genre from rock to reggae to dance, R&b. An artist as Rihanna can not be described as R&B artist only, Some artists are labeled “R&b Singer’’ by the way they sing but not by the music genre they sing over. So it is not really relevant to call the artist music R&B , when the music is not R&B but dance. They label the artist R&B because he or she is black . R&B is coming from Black Origin.
Another Example recently Jason Derulo mentions that his music is not black even if he is black (skin color)
Don’t Wanna Go home music style is a mix of caribbean reference (jamaican), Don’t Wanna Go home” has been produced with strategy for music marketing purpose. The track use a sample which come from Day-O (The Banana Boat Song)” is a traditional Jamaican mento folk song, the best-known version of which was sung by Harry Belafonte and Dance track Robin’s ”Show me love’‘. UK music population is composed by Jamaican population and UK is also listenning and buy Dance Music.
Lyrics from the Harry Belafonte’s Version
Daylight come and me wan’ go home
Daylight come and me wan’ go home
“Don’t Wanna Go Home“, was released on May 20, 2011. It landed the number-one spot in the UK and in the top five in Australia. Derülo plans to embark on an eight-date UK tour in support of the album in February 2012, including a show at Wembley Arena on March 1.
Another Example JLS mentioning in the Voice Magazine that they are not a
black band but JLS.(voice-online.co.uk)
What I understand after reading this article is the music industry wants to make us view the artist not by the skin colour but by the music Genre only .It is like you JLS tell to the listeners “We can do any genre of music’’, we do need to be white to make Dance or Rock music, we can do any genre of music, Music is Music” Or it is because of a marketing reason to make the artists be more international and please to any target market (black and white).
The target market is changing and people ears have changed. Internet allows people to listen to music from all over the world. Record labels have understand this and wants to target more audience so the artists can reach any target market (The World) and they can make more revenue.
When an artist change his/her musical direction that can shock the audience but also that can make it very interesting in terms of music market..Mr Pitbull from Hip Hop to dance music, this switch is most of the time due to the music market and what genre of music is sold on the market. To remain in the game some artist must change musical direction and follow the evolution of the music and sound.
”Instead of speaking to the block, I rather speak to the globe so the block can go, ‘Oh wait a second, there is a whole lot more out there,’ ” Pit explained. “And that’s where the respect and credibility comes into play. You can’t buy that and no record can buy that.” Pitbull
Have the suit make Pittbull be a ” Hip Hop clean guy” look nice and clean ” Dance”
Dj are dominated the music market now (David Guetta for example) and commercial Dance electro music mixed with other genre of music is on the top in the chart nowadays with some exception as Adele with acoustic, pop music has created a real storm in the chart making people come back to the importance of the lyrics more than the music. So after this :
How to promote your Genre of music
- First choose what genre of music you want to do or sing over
If you can not define the music you want to do and tell yourself (I want to play with sound and create my own original stuff) you cannot avoid to use existing genre of music because whatever the sound software you will use, you have already the bass, drums programmed in a specific genre of music that gives the style of the music.
- Make sure that your select your target market properly Check the culture of the music you have chosen and what people listen to and why ?
- Create your Artist Profile around your genre of music (Voice., lyrics, live performance, image)….
- Make sure that you place your music in music online platform where your target market
- Send your music to Record label signing your genre or music.
- Be Creative and try to innovate the genre of music.
- Check the music sale and which artist is on the top chart with the same genre of music, analyze it.
Whatever the genre of music you will choose people will judge too the way you sing (voice) so if you sing as a R&B singer on Rock Music some people will say it is original some other people will say that does suit your voice in this case People will judge you as a ” Singer” not the music style. This is what put confusion in the Music Genre today. The Music Industry Call Hip Hop Pittbull who sing on Dance Music, Pittbull does not rap on the music but sing but because he is originally a hip hop artist they define the music by the artist. What a really musical mess!! but interesting mix of genre of music
What do you think guys !!
©12/2011 Michelle Galas