According to Wikipedia the word “Creativity’’ refers to the phenomenon whereby a person creates something new (a product, a solution, a work of art, a novel, a joke, etc.) that has some kind of value.
What does mean really to do something new in the Music Business today? When most of the artist want to imitate existing Artists such as Beyonce, Rihanna, When record labels request artist similar to Lady Gaga, where is the creativity in that? When most of the music producer want to imitate a music producer such as Timberland or other…and do the same beats or quite similar..?
To be new and original what does that really mean? That means to create something that nobody has done before in the past or in the time of our ancestors (why not?) but we are never sure because when you think a song or music is new you always discover that most of the music or the songs have been made for example in the 70 or 80 and the artist or music producer have just use a sample of it to make it more modern in the taste of today market and society.?
So when you read that an artist is doing something new or a music producer has created a new sound, that’s mean that you have never saw or listen to it before in your time and the society you are living now, but that does not mean most of the time that they have not existed before.
To do something New today in the music business,
- is to make new music which is different from what is played in the chart, on radio (innovative music)
- Be inspired 100% , do not have any influence of any artist or music producer at all that you have listened before when you creat your music or song.
- To be free From the ”norms”.
- To talk to your target market in another ways that other artists have done before.
- To create, create, create with no outside influence.
So if you take the example of Beyonce (Singles Ladies) and Bjork (who is really new and creative ?). The video of Beyonce has been influenced by artists from 70 and use to create something new (is that creativity) or copy ?
Or recently the video ” Countdown ”
Why copy another version of a past music video choregraphy ?? it is for Marketing publicity or other purpose? Who knows why record label practice such things. Do they really like to go to court and be sued all the time or they have the authorisation of the Original author to do that ?? Who knows ??
Another Example of Creativity:: Bjork ..
Bjork has used technology (apps) to release her new album (is it creativity ?) http://therandomfact.com/bjork%e2%80%99s-biophilia-album-is-a-landmark-in-the-music-industry/229907/
Bjork uses Extravaganza outfit and create new styles (Clothes) technologic video, new sound (music) ect..is it creativity?
Creativity = To use something and make it very unusual this what is to be creative. Art is creativity. Music and lyrics must be creative and make people dream , entertain or alert about something in today society.
What about “You’’ how can you be Creative ? You must think out of the box that mean to not imitate nobody and be “You”, be real and use what you have to make impressive and have an impact on the eyes of your viewers within your video, look, image or ears of your listeners. (your music).
Creativity must become from your own imagination. Have crazy and innovative ideas that nobody have this is creativity…That can be in your music or via your look (style).. But some of you will tell me imagination can be influenced by existing states and fact (music, lyrics) and market research that you have made and then from those you decide to create something else and say (you have created something New) but in this case it is not really new but have been influenced or referenced.
To be creative is to not fear to be different and do something not like everyone.
I will tell you to be Creative is to have your head free from the “normal’’ from what is going on out there and create. To be creative does not all the time cost, you can be creative with what you have (clothes, music, lyrics) ect and make it different that the way people use it , view or see it.
Tell me know what you have done recently that you can call Creativity ?/.. Do not have any ideas or clue to start something.
©10/2011 Michelle Galas