Everybody are talking about ”Social Media” Facebook, twitter, myspace and other website to promote music. Most of the artist established or not use ” Social Media” to promote their music, talk about their live performance and themselves (what they do ect..) but does ” Social Media” make you earn your living in terms of cash and revenue? some say ” Yes” some say ” No”. Social Media are tools to use to promote and market your music to your fans and the music industry. You have to find a way (strategy) to use ” Social Media” that will help you to make earn some money.
How many people do you think put their music on Facebook and are noticed ?, have an impact and make noise online ?. Not a lot, when facebook limits the number of friends you can have on your page and when only your friends, fans (limited by number) can see your page. Do you think music industry people have time to check artist on facebook not a lot and not at all. Some stories such as lilly Allen who has been noticed by the music industry via her myspace or Justin Bieber noticed via youtube; all those stories most of the time are not true but pure public relation tactics to give more publicity to Myspace or Youtube websites.
Whatever the social media you use to promote your music online be aware that if you do not put interesting contents and which impact the eyes of people or curiosity of people nobody will notice you. even if everyone tell you that is about your Fans.
First, you must build your fans base and then from there make them be part of your world. That request a strategy marketing (find ideas that interest them) and a lot of work, time to build and grow. For example Lady GAGA has to work on her character (Lady Gaga) , her live Performance, her look, her lyrics, the music it in all that build her fan base. The personality of GAGA is the key to her success that is why everybody (her fans) are like her friends or familly and love her.
If you are a singer songwriter and do not have a team, friends to work for you or with you to look after you social media sites that can be difficult. You must work to survive (earn your living), do live performance, interviews ect it will be difficult to maintain a consistent marketing campaign and strategies. Do not neglect the power of Media (TV) , try to have your face and name on TV (find a way), or a music video to make people talk about you and your music, but do not forget that whatever the tools you use you must put updated informations in front of your fans all the time so they will remind you and come back to your sites all the time.
For example, Miss Chocolate Blonde UK Singer Songwriter (with a marketable name Chocolate Blonde) has the initiative to be a presenter to promote her personality and also music, she can use and spread her youtube page all over the net in selected ” Social Media” websites.:
You have to promote your artist name (brand) all over the net so wherever people go and click on the net your name will be there, do not need to pay advertising online, just select the online site where your target can find you.
Any more questions email me firstname.lastname@example.org. It’s your time to Comment now if you have experimented a way to promote your music (genious) online let me know or need help email me. Groov’With Me.