Why not promote a product to promote and sell your music? Do you think is only the established artist who can do that ? no no. How can you do that? Just look at around you , who do need help to sell their product or has created a new product and need help to promote it ?. You can simply help your local businesses to sell their products and in the same time promote your music.
How can you start ?, first you must find someone or a start up business which has a product they want t0 promote and start to make business with them. But before you must do a research about the product and the business itself (owner of the business, statement, reputation, history, sale) you do not want to associate your music with someone or a business, who or which has a bad reputation. How you do that ? you can show their product within your music video, via your promotion items (flyers ect..) and become the ambassador of the brand. Do not forget that your first objective is to promote the product and bring revenue to the business (es). Use your music with geniousity if you are doing well that will bring you some revenue and make your name be out there.
For Example, Mr Dizzee Rascal has helped a brand Luxury watches to increase their sell. ” Keith Sheppard CEO and founder of Steerwell UK licensee of Raymond Weil says ” Music has definitively proved to the Zeitgeist for selling watches, We have managed to tap into and supported some great opportunities from Dizzie Rascal’s number one UK hit record Dirty Disco to offering a platform for emerging talent such as Dutch uncles.” and in exchange Mr Dizzee Rascal promote the watches Steerweel by wearinh it and talk about it.
or Lady gaga promoting various products in her video ” Telephone'”.
Other good examples:
Product Placement is not really used by UK artist as much by US Artist according to Giles Fitzgerald ” Product Placement comes to UK Screen” Music Week. Be the one who start now !
The brand you promote must bring value to your artist Profile and respect your personal value and musical image. You must promote a product that in relation with your believe, and who you are as an artist.
Some Artist are ready to refuse a deal or do business with a business person or corporate because she, he, they does or do not share and respect what they believe. For Example Lady gaga has refused to work with ” Target” because they were not follow what she believe about the gay people. Although that is not an example of product placement that show how she stands for what she believes and that make her have a good publicity and credibility towards her fans.
Be careful of the deal you are going to do with a business or someone to promote their products, Be careful of any contract they going to propose you, take your time to read and understand it, Do not hesitate to ask questions, if you do not understand it ask advice to a business person you do not need to pay a lawyer is you can not afford it.
So now it is your turn to Groov ! What are you waiting for ?.