A CD Cover, A CD cover why do you need a CD cover when everybody are talking about Digital !! Internet !! . If you visit itunes you will see that most of the artist have a CD cover that they use also as an image for their digital single or album release. Why is so important to have a CD Cover for your single or album nowadays.?
A CD Cover is like the package of a product. In your case the package is you ”The Artist” and the product ” Your music”. To have a good and marketable package you can choose to have a simple photo of you . If you take the example of Lady Gaga The CD cover of the song ” Pocker Face” is just the photo of the beginning of the music video ” Pocker Face”
Or you can decide to have a design concept such as Michael Jackson CD Cover of the album ”Dangerous” you can see that this CD cover has been worked with details, the design in itself tell you a message it is up to you to understand the meaning.
Another example is to make a CD cover of You showing Your artistic concept. Such as Nicki Minaj. The CD cover of her album ” Friday” is a photo of herself but deteriored that express her artist concept which is the Barbie Doll and the color pink is for her target market which is mostly ” Girls, Women”.
To have a marketable CD Cover you must have the following elements: A Good Photographer, a good Graphic Designer, and an idea (what do you want to show with your CD Cover, it is just you or do you want to express a message to your fans). A good marketing friend or professional.
You must be careful to choose the right message according to your target market (fans) for example the album cover of Lady Gaga ” Born this Way” have been very criticized by her fans (they do not like it) see above :
Read the Article http://www.cbsnews.com/8301-31749_162-20054868-10391698.html
The fans don’t like the CD Cover and mentioned that is fake and that is not the real one for the release on the 23th of May 2011. Maybe it is a test of Lady Gaga Marketing Department to see what the fans think about the design (who knows ?) but what we can see is that CD Cover has made its effects, people have reacted and told their opinion about it, this is what you must have too. You CD Cover must be such artistic that your fans will have to talk about it .
A CD Cover is not just there to look Good, it must sell your image and your ideas such as the CD cover of Groover featuring R.D. (Chinese Flavour) this CD cover is for the single of a Music Producer ” Groover” featuring a singer ” RD” and the song titled ” Chinese Flavour” is represented by the design of a girl and the beijing town.©2010 Groov’Earth Records.
It is your turn now to think about your CD Cover and plan what you want to do, Do not forget to be creative, to be unique. Do not forget your CD Cover can also be a merchandise item that you can sell on its own.
©2011 Michelle Galas.