If you are an artist and do not have a clue about what kind of ”image” and ” Look” you want to have when you do a live music performance, a music video, go on TV, appear in Public in front of Journalist and more..
Take 2 minutes sit down and look at yourself in the miror and ask yourself those questions ?
- Who I am as a Artist?
- What Character I want people think I am when they see me?,
- What genre of music i do?
- What is my target market ? (who love my music, who buy music ?)
- Who are my fans ? (age, genre ect..)
- What will be the purpose of my look (merchandise, clothes brand) ?
- Do I want to be A model and a fashion reference for my fans ?
- How I want the society see me ?
If you look at a group like Black Eyes Peas they image is very futurist, young, fresh near a movie of science fiction and has change via the years and at each new album release !
If you look at another artist such as Nicky Minaj She has a funny doll image , when she performs, acts, she is get dressed as a doll. Her image is very marketing oriented, Japanese and chinese girls really love it and the world too. She has created a look from the ” Barbie Concept” look at the neckless she has around her neck written (Barbie) all of those accessories , the color of her hair , shoes, dress, and more are part of a Look , and have created a Fashion move towards young girls teenagers around the world.
What about you ? You wonder if you can create your style, Of course Yes. In London not a lot of artist have a ”WOW Style ” and Image such as Lady Gaga. You do not need to have a lot of money to create your Style Just be CREATIVE. Create your own Style be Different and get dressed differently and express yourself via your Style, Be your style Baby !!
Lady Gaga has a Crazy style because her name is (GAGA) and her target market are first Gay. Gay are lover of Fashion Her artist Name express”to be crazy ”!. Madonna has reinvented a look and image via the years following what happened in the society (trend, fashion ect..), Keisha (new artist has her own image of ” Jungle girl”)
Find yours Now !
Example of style through the years.
Do not forget to add to your ”style”, your music genre, think about your target market (music, people, society) and what you want to achieve with your look in terms of business matters it is very important, remember you are an artist but also a business person !
BE IN THE GROOV
©2011February written Michelle Galas
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