You wonder how to choose your artist name? and tell yourself why i must bother let call myself with my own full name, that is simple but for business purpose it is better to find another name, your name is your brand, your artist name is your business name. You have famous name as Madonna, Lady Gaga, Marylin Monroe, U2, Jay Z. Most of the time the artist name is found after a manager or the record label marketing department has set up a strategy to make the name marketable like the name of a product. Most of the time the artist name reflect the artist image concept.
Lady Gaga for example, ”Gaga” means in French Language ” Crazy”,”mad” and further and you call a person saying she/he is ” Gaga” that’s mean she/he does not know what she/he does anymore and can not control her/his action. In the case of Lady Gaga, the word ” Gaga” means Crazy in the artistic way, free of mind, creativity, express yourself with fashion, dance ect.
Another Example the ” Far East Movement” with their successful title G6 the member of the group are from Japan, Chinese, Chorean, Philipino (When you look at the map of the world those countries are located in East of our mother earth) that’s why they choose this name ” Far” Because they live far from their countries they live in Los Angeles. ” Movement” Because they represent the asian community in America (this is target market).
You must choose your artist name and think marketing ”product” and what that’s name will mean for people in the future, your name must be short and have an impact on people, it must be a name that people remember quick. Like Spoon Doggy Dog. The word (spoon according to the dictionary means spy, who makes uninvited inquiries into the private affairs of others as a verb it means : watch, observe, or inquire secretly. What the word ” Spoon” has in relation with the word ” Dog”. The character of a Dog is most of the time an animal who is dirty and have some sexual connotation (the Dog who observes ???) may be that makes sense, when you listen the music of Spoon Doggy Dog at the beginning of his career the lyrics of his songs were dirty and talked about sex, he has given him the name of the marketing concept he has found and then adapt it in his lyrics and music.
So now you what are you going to decide ? what name are you going to choose as artist name ? Find a name that nobody has and see what will be the impact in terms of Marketing.
You will tell me but Rihanna has a first name I keep my name. But ” Rihanna” means ”Sweet Basil ” Sweet Basil means (Annual or perennial of tropical Asia having spikes of small white flowers and aromatic leaves; one of the most important culinary herbs; used in salads, casseroles, sauces and some liqueurs) in a word that mean that Rihanna must be in any sauces (that is why the changes of a style, music ect ) for marketing purpose.
So what for you ?:
To find your artist Name
Think about who you are, what you want to do, where you want to go, what you want people think about you as person and artist. (think Marketing).
Now start to sing (What’s my Name)
Find An Artist Name that impact the ears of your fans or express the meaning of your name in your songs, music, image, etct.. BE ORIGINAL, CREATIVE.
© January 2011 by Michelle Galas
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