When you read and watch on the TV News that HMV music shop is closing down 60 branches around London. Some of you are surprised and some of you not (above all the music industry expert). Music consumption is done more online than physically, CD do not sell anymore but online music is increasing. What does that mean for you singer songwriter, you wonder how are you going to distribute your music today? let’s come back to the definition of the word ” Distribution” what does mean distribution?
Distribution is according to the dictionary ect…”the process of making a product or service available for use or consumption by a consumer or business user”. In your case singer songwriter, to Distribute your music is to allow people to find your music (listen, buy it) so what is going on today ? We are living in the digital world (digital distribution, radio) ect.
If you are not an established artist you must have a hit or your music must make noise because even if you use all this online distribution tools you will notice that the established artists are always in the front page and you are in the mass lost among billions. If you have money you can advertise by putting a webbanner to make people notice you without they have to search your name.
People say you must be everywhere online and make people know about you but one thing they forget without a great story and a music which come out from the ordinary you cannot be really noticed by people. You must still work on your artist profile and impact the listeners and viewers.
You heard often that some artists have succeed with myspace, youtube but most of those stories have been made by the media to promote those sites and give them more value, like lilly allen signed after been noticed by her myspace or Justin Bibier seeing on youtube ect, do you believe that ? that is Public Relations Strategies.
In Reality to be known on online you must work your social media profile and work hard to be everywhere and create a such artist character that people can not stay without you, but even all of those most of the time do not allow you to have enough money to pay your bills and the most important your rent (a roof under your head) this is what is the most important for you singer songwriters.
There are all kind of distribution, do not think about distribution of the music only but there is distribution of the person , you as artist and your personality can ” distribute” your name and you can distribute by word of mouth what you do (live performance ect..) and doing thing for your community, you must think and be more business oriented and think how I am going to ” distribute” my music and make money with it.
That is why Distribution is often confused with ”Promotion” but what people forget is that Distribution means to find people to distribute for you so that involve money people do not work for free, even if you do not pay to put your music in itunes, Itunes take a percentage on your sale (this is business baby)
We are coming back to the old years To distribute your music today You must do live music and create your show to be memorable, do not need to have billion but just enough to travel, have promotions tools (CD, flyers), organisation and energy to go for it . Via live performance , this is how the real singer will be discovered and the false will be pointed by fingers.
Live performance must be taken seriously by the artists to make real revenue. People must see something in you worthy that make them spend their money for you or buy a ticket to come to see you. This is a powerful way of distribution to make real revenue but you must have something special because nowadays with the financial crisis to make people spend their money and see you perform you must have really the Gaga real power to attract them.
BRING VALUES TO YOUR LISTENERS AND FANS WITH YOUR MUSIC AND YOURSELF THEN YOU WILL FIND THE WAY TO DISTRIBUTE YOUR MUSIC AND MAKE MONEY.