When an artist like Madonna (icon) announces the launch of a new Fitness Centre who is surprise ? almost nobody. The World knows how Madonna is a genious marketing Lady. From the way she gets dressed, the songs she sings, the words she says and business deals she makes all it’s about making money, her name is Material Girl (everything she touches makes revenues). This is just to resume who is behind this Project but the most interesting is the way things are proceed.
Use the name of a song for a fitness centre it is a marketing strategy. Music is not what is was before. Lyrics of songs are become slogans and trademarks that artists can sell as ordinary items. Lyrics are as merchandising items and a great source of revenue for artists. Make the title of a song become a trademark of a business it is like to say to people do not forget my song (Hard Candy) ! sing the song and come to the gym too.
According to the informations on Madonna’s Website: ahttp://www.madonna.com/news/title/madonna-to-open-hard-candy-fitness-centers-around-the-world and other articles within google. The gym will have some rooms named (la isla bonita) that remember me something ! (A song). All those strategies are in relation with the personality of the Artist and personal habits she has (for example Madonna is an addicted of Gym).
When a brand (Madonna) is established, it is easy for this brand to create another brand but when the brand name is a song title it is like another brand (the album title) who create another brand: brand + brand +brand= revenues.
So if you are a Singer Songwriter today and have a Song Title which is marketable commercial you do not need to be like Madonna and open Fitness Centres all over the world, just start small and spread it like a news and relate it with other things you do and your personality.
Do you think with this example that the title of a Song does not have any sentimental attachment today and is just become like any product you can buy in the supermarket and does not have any meaning just to be something to make you buy because the songwriter is a Star ??
tell me what do you think ? are you not concerned As a Songwriter about the fact to see the title of your song on a bottle of water or do you think it is great to make you have revenue even if the song lose its value ….?
Let me read some comments and start to Groov with me !!