Each time you do a song (music and lyrics) you wonder how can you attract the attention but do you know who do you want to attract the attention to your fans or the Media or both.?
Before I reply to this question, As usual we are going to start by remind us what does that mean the word “Media”. A general definition of the word “Media” given by internet is “Media” means Mass communication (TV, Radio newspaper). If we focus on the Mass Media and the word “Mass” you will ask yourself what does mean to communicate music and songs to people (the Mass)? Is it only to use the medium (radio, TV, internet and the Newspaper) to show people what you do and who you are (Make noise to be noticed) or is it tools you use to spread a message and get the media attention?
If we say communicate music and songs to people what does that mean ? communication is to share a message with someone then Listen to the feedback and then share again it is an interaction. How do you communicate about yourself, your music and your lyrics? Let’s watch some example of signed artist to understand their communication and why they do what they do ?
if we take as example Cyrus Miley’s live performance at the MTV Awards 2013. This performance has made TV, Magazine, Radio, Social media talked about her and her live performance. That has made the buzz without a doubt !!.
But what Cyrus Miley has communicated to people and her fans ?. Did she communicate her image, music and songs or did she do a show to attract the viewers and audience for the TV Channel and get media exposure ?. What do people think about her performance ? do they talk about the song and lyrics and the music ? No People talk more about her gestures on stage.
Why did she do this? To make the media talks about her ? to promote the song? (I doubt) or to make audience for the TV ?. The record company marketing department will reply not me. What about you unsigned artist who are working hard to make your music be known and notice are you going to do the same to be noticed? What do you want to communicate to your fans? How are you going to communicate with your fans? via your music, your lyrics or your image? Or your live performance? What will be your main focus? What is the main focus for you as an artist?
Another example : Kanye West
When you think about Kanye west you think about a controversial artist doing music and lyrics with very specific messages. What is the purpose of Kanye West ? what messages does he wants to communicate to people and the Media.? If we look at his last album Yeezus ? what is the message of this album title? How did he communicate this album with people and his fans? Why this title? Does that mean something for him or it is pure marketing plan ideas. or a character image he want to portray to people (his fans)?
To promote his music Kany West has selected new ideas such has shown his video on wall of various 66 city. Kanye West premieres a new song “Slaves” across the globe projected on 66 walls in NYC – Miami – Toronto – Chicago – LA – San Francisco – Sydney – Paris – Berlin – London
What is the purpose of that ? is it pure creativity or that goes with his image or the title of his album concept?.. do the fans really care about that or does he wans the media talk bout his single marketing strategy?
What you must think by reading and seeing those examples is why those artists uses such or such media and way to communicate their music is it because of their target market lifestyle or it is to impress and create the buzz (make noise and the media talks about them) ? So do you promote music to make the buzz for the media or for your fans?
The Fans (the consumers) :
The fans are the ones who will buy your music and come to your tours or live performance so if you know them (age, location, habits, lifestyle, consumption,) you will do music for them and lyrics they can understand or you will create something new for them to impress their ears and eyes via your music, your music video and use creativity to communicate your music and yourself to them but be careful to not shock them to much and not make them happy or make them aware about something they do no know.
The Mass Media(the buyers/users) :
The Mass Media (offline National TV, Radio) are there to use your music and make their business with it to get audience (listeners for radio, viewers for TV). So you music video or music must make people talk about you and want to see or listen to you except if you know someone (connection) in the media (TV, Radio) that will open the door for you with whatever you got. They expect your music , your lyrics, music video, live performance reply to their principles and policy so check well who you send your music to., Do business with the Media know what they want and then think if you are ready to compromise or be yourself.
Groov’Music Marketing advises:
Before you promote your music and songs ask yourselves those questions ?
- Who do you want to impress the Media or your fans?
- Who are your fans? Can you find what they like and do not like (their lifestyle, their gender, their age) if not what other way can you use to know who are they?
- What is the Media you want to send your music and why?
- Why do you want to get noticed, to get signed, for fame, to get money or because you just want people know your talents and who you are ? or to be a brand people do not forget.
- What Media do you must choose? Offline or online or both and why?
- Who do you want to impress ? With what ? do you want to impress the public and your fans (with music, image, body, lyrics, story etc..) for who do you do your music ? is it for the media or my fans?
- What will you get from the Media if my your name make noise? money, a future deal, networking, more fans ?)
Give your comments . Groov’With Me.
© 2014 Michelle Galas