Promote your personality in your music what does that mean? As usual I never forget to check what a word means before I start to do the analysis of artists’s marketing and promotion examples. According to Wikipedia :The word Personality means: individual differences among people in behavior patterns, cognition and emotion</em>. One of the definition I decide to keep.
First as always you need to know why you do music for ? and the purpose you want your music and songs have?.
Are you making music according to the fans/market statistics results? or do you just want to be “You “and express your personal life or emotions in the music and lyrics? if so you are using your personality (who you are ?).
I have met a lot of artists that do not know who are they?and why they do music for ? or are confused about what ways to use to attract the attention of the fans or the media?. Some of them want the fame, money and are ready to compromise their “Real You” or they know they have a talent and they want this talent be recognised and paid for it or they sing whatever they want because of their strong inner passion for music.
When you ask some artists when people tell their name what adjective they want they say about them? most of the time they do not know or they tell what they want people say but most of the time people do not have the same perception about the artist image, music and lyrics or what the artist want really to portray. So how to be sure that what you want to portray is what you want people understand about you and your music ?. Let’s see some artists example such as :
Eminem : Lyrics stories seller.
If you listen to Eminem music without watching his music video today you will notice his lyrics are talking about his personal life and moments states. Some of you think he is either a rebellious guy or someone who always want to fans talks. He is a very lyrical personal artist rapper indeed and his lyrics talks to people. With a song such as like “loose yourself” everybody can recognize themselves this rap talks to anyone who wants to make something happen in their life whatever it is that also represent the American dream “Just do it”does not matter what ?.
What do the Product “Eminem” sell? not image but lyric. The words of Eminem make him sell stories or personal deep matterS. Video:
Madonna : Personality/Live performance seller.
When you think about Madonna you think about the woman behind the music. The music business woman, the “Material Girl” (everything she does she makes money with it) a woman of 55 years old with various Grammy awards. What about her music ? Some songs have made the history and the chart but the personality and life style of Madonna sell more “Madonna” than her music today. For example she uses her own habits such as the gym and exercises to make a business of it with branches all over the world. Hard candy Fitness.
We can often forget about her music (holiday..Celebrate.Madonna’song Oops!.)
Rihanna : Songs and Image seller
What personality Rihanna has in the music industry and for the fans ? What the fans think and the music industry are completely different. The fans (consumers) like the songs buy the tickets to see her perform but do they really buy Rihanna ? What impact Rihanna has on music and people ? What Rihanna is selling?
Rihanna sells songs and music not herself she is just a performer she portrays this more than her own personality (identity). I can not really think about Rihanna as her “ personality lady” that impact the world of music expect the world of music selling.
Rihanna marketing is to sell various genre of music and songs but does she express herself as an artist Who is she really what is her real message for the society today ? Video: http://www.dailymail.co.uk/tvshowbiz/article-2425792/Rihanna-pays-tribute-fans-new-documentary-Half-Of-Me.html
Niki Minaj: Image seller via Music
has Niki Minaj got a personality or does he represent a character a Doll ? and now a Sex Symbol? From the doll image that rap like a parrot to the image of hip hop sexy girl ;
She is now a anaconda (title of her new single out) What can we say about Nicki Minaj? What does Nicki minaj sells ? her music, her body, her image. ? does her image represent her personality (who is she really ?) what has she different from other hip hop female rappers who had sex image before her ? Sex sell people/music business say but does her personality represents the USA black Woman who like hip hop what about outside USA .? The image of hip hop female rappers has always been in relation with sex from Lil kim to Now Nicki Minaj I will say Nicki Minaj image is to sell sex via hip hop music and lyrics.
Groov’Music Marketing advices:
1. Do you know who you are ? (What do you like and don’t like in life?, your habits?, your life principles? what you like in the society and the world ? and why you are interested in such or such matter ? it is for business purpose or because of passion or love ?)
2. Why do you want to sell “You”, “Your personality”, “Your image” (clothes, accessories, behaviours, talking)
3. If you are a rapper what do you rap about and why ? it is about yourself because you are pride of yourself or you want to be a model for people or the world?
4. Who is going to be touched by what you sing/rap about and why.? Are you going to follow the music and society trend or just be “You “ or use your own personality to make people know you as an artist?.
5. How are you going to promote your personality ? via lyrics music, live performance or other? Or just deny who you are and be a character?
6. Why do the fans like you for your image or for you (the real you)?
Just sit down and ask yourself this question “ have I got a personality and how can I use it ?.
Give me your opinions Groov’it.
©2014 July Michelle Galas